Search Engine Optimization or Known as SEO

Search Engine Optimization

Search Engine Optimization is a technique used to appear the web pages of the website on the search result. There are many reasons those websites are rank higher compare to the other sites. There is called H – Tag wherein this tool that available on every websites’ platform is helpful to enhance the web pages visibility in search result. Some webmasters used some dirty tactics to optimize their sites and there are two common tactics use by webmasters.

• Black hat technique
• White hat technique

Black hat technique – is a technique which used by spammer’s webmasters to increase the visibility of the websites in every search engines. However this tactics might win on the few days, weeks and months but might ban forever by search engines.

Here are some black hat techniques used by spammer’s webmasters.

1. Keyword stuffing

2. Over optimization

3. Clocking

4. Link farming

5. Spam content

Those are some common black hat techniques those violated by spammer webmasters. The black hat technique in terms of optimization is not acceptable in all search engines. There are many tactics used to optimize the every article of the site and the white hat technique is a technique used to optimize the articles for forever use.

This technique might take months, years to fully optimize your articles and to get high rank positioned in every search engines. To become top on the search result, here are some common tactics use by webmasters those obey the rule and uses fair techniques to optimize their articles.

1. Informative article

2. User experience

3. Web design

4. Keyword on the H –TAG

5. Keyword on the Meta description

6. Keyword on the title tag

7. Keyword on the URL

8. Outbound link

9. Internal link

10. Inbound link

11. Unique content

Those are the reasons why some sites are rank well than to the other sites.

• Informative content

Informative article is the most important factor in search engine optimization or known as SEO. If your site has informative articles, some sites will connect to your site and that connection, if the site use that connect to your site used do follow link, it is a good sign for all search engines that your site is carry useful information.

Those connections will increase your domain authority and page authority.  If your site reach the rare score even just 90 domain authority and 90 page authority, one thing is for sure, all your posts might in the number one page and at least on the two pages if the user experience is excellent.

The increases of the domain and page authority will generate excellent traffic from organic search. The importance of informative article will compel the other sites to connect to your site and that is the one primary advantage of the informative content.

• The user experience in optimization

The user experience in the optimization is a consequence of the informative article, serves as a judge whether the article is informative or not.

What is user experience?

User experience is considered by some that the queen in order for your article will display on the number one on the search result. Might detect by search engines whether what article carry useful information in a competitive keyword.

For example:

The users of the search engines search information and type on the search bar "howto make a website" after they type the keyword, there was result appeared and searchers read the Meta description on every sites those carry the information related to the query of searchers. If the number one site clicked by searchers and that site did not answered the query, the possible that might happen, the searcher will back and scroll down, read again whether what site carries the correct and satisfying information.

If this happening are constant, the number one site that appeared on the search result will slowly down and down until the site reach the three pages due to poor in user experience, if poor in user experience will signals to all search engines that this article has poor in quality, not carried the information to solve the query of the searchers in the specific keyword and worth for penalization.

The searchers/ visitors from organic are the judge whether what sites are useful and that was the one optimization technique that should do by all webmasters and articles’ providers.

If you have a website, you should keep in mind the compelling content as the most recommended by all search engines. The compelling content can obtain from the stock knowledge of the writers from ability in research and with value article.

The most effective in terms of user experience if the writers are professionals in the field of the query of the searchers.

For example:

If the searcher seeks information about criminology subjects, the better writer of the article that can answer about that query should the criminologist. Same with the chemicals, if the searcher wants to know about the chemical, the writer should the chemical engineer.

If the searchers want to know about the disease, the writer should the physician for excellent user experience and the article has assurance that the information is certified correct. In these manners, the article can get excellent user experience.

• Web design

The web design maybe has impact in terms of optimization. However a template affects SEO especially if the template was not optimized for mobile. Responsive mobile is recommended to use for user and if the web template has very heavy that affects sites’ loading speed, it has direct impact in terms of ranking.

Templates carried CSS and HTML; you should use less heavy template for faster loading purpose. The reason of existing of block resources on webmaster tool was the heavy CSS and there is a simple way and very easy to solve that problem. Blocking resources especially if the pages have those and the cause of that blocking are the spiders can’t access those pages.

Through web design can get user experience as well especially if the site has share button, next and previous post, latest posts, popular posts and the likes.

• Keyword on the H –TAG

The keyword in the H – TAG is important in terms of SEO, search engines used the tag for them to understand the content of the article. Without using of H – TAG, seems the search engine is blind and cannot determine your content and might impossible to display on the search result and a waste of time and money.

• Keyword on the Meta description

The keyword on the Meta description is for searchers only. Searchers read the Meta description as the summary of all contents of the article that shown on the search result.

Even the webmasters never include the keyword on the Meta description but entered on the title tag still the searchers might click the site that appeared on the search result. The primary purpose only of the Meta description is get the attention of the searchers that this site has the answer of the query but search engines motu proprio extract the information and cut like a screen shot and displayed on the search result together with the keyword.

• Keyword on the title tag

Forget to enter the keyword in the Meta description tag but not in the title tag, title tag is the first weapon to get the attention of the searchers, sometimes the searchers only read the title than to the description. It is important in order for the searcher will click your site and should create eye catching title of the article.

• Keyword on the URL

Spiders used URL to enter in the contents of the site, should enter the keyword especially the primary keyword of the article. Try to use another URL other than to the contents of the article, search engines will confuse and might a manifestation that the content is spam.

Almost bloggers recommend that we should eliminate the stopping words on the URL for some reasons. But in our experiment, the URL that has stopping words perform well compare to the URL without stopping words. Eliminating stopping words on the URL caused only confusion and that confusion produced frustration. So, stopping words on the URL not affects SEO but good in SEO especially to the long – tail – keyword.

• Outbound link

This is the most debated by almost webmasters and SEO experts whether the outbound link is useful or not. Some said that the outbound link is useful; for SEO and some said are not useful for SEO but a vote. 

Wikipedia has many outbound links but rank well on the search result. Connecting to the other site gives them a backlinks and those backlinks are the reason of the page authority. Some of the domain authorities of other sites are almost one hundred but their page authority are just one and some are zero.

Some introduce that the domain authority increase through backlinks, yes but the increases of the domain authority was not only from backlinks.

• Internal link

Internal linking is also a one recipe for SEO. Webmasters used this technique to enhance their rankings and the good example of excellent internal linking is on the Wikipedia free encyclopedia.
Internal link is the connecting of relevant pages to the other pages itself. There is controversy whether if the pages those connected in the other page are not relevant to the connected page and the intention is to educate the readers even though irrelevant to the connected page. We can’t predict the mind of the user if they want to click the link or not.

• Inbound link

The inbound link is serves as a signal in all search engines whether the site is carries useful information, more inbound links more favor to reach the number one position.

Some spam sites use dirty strategy to get more inbound links from high authority sites; some built another site and connect to their own sites which signify that site was connected through intentional without carries useful information and a pure spam. That dirty tactics are worth for penalization. That immoral tactics are injustice from the other sites who does fair optimization.

They did it without knowing that they cannot trick the search engines in that dirty means. If the other site connects to your site caused by your site is worth for it and carries useful information, it is a reward to your site but even they connects to your site but by using of no follow links still the connection is useless.

• Unique content

The worst habits that done by some lazy writers to brainstorm are copied the other sites; some changed the wording and the structure of the sentence without adding value for users.  Unique content is important in search engine optimization; it is manifest that the site did not copy their content to the other sites. There might case to case bases in some reasons in these instances.

SEO

Seo is the abbreviation of search engine optimization and the above mentioned two types of techniques are the rampant on the internet world. There are available tools those free to use as webmaster and on the below is the list of all free tools from popular search engines.

1. Google webmaster tool — owned by Google Company

2. Yandex webmaster tool — owned by Yandex – search engine of Russia.

3. Bing webmaster tool — the Bing webmaster tool has two scopes – empowering Yahoo search engine and Bing search engine.

These tools are helpful in terms of optimization.

This is the crawl stats of the Google search engine, the purpose of this tool in order for us to know the activity of the Google spider on our site.

The blue color on the upper portion of the image was the crawled stats of every page every day.  On the upper left portion on the image, there is word "page crawled per day."

On the middle, there is red color which for the kilobytes downloaded per day, if the kilobytes download per day is high which signifies your pages might display on the search result.

The green color on the bottom was the time spent downloading a page in millisecond.

If you have site you should use this tool for free.

• Yandex webmaster tool

This tool has added and removes tools motu proprio especially if the page was infected by special algorithm of yandex. 

The blue color represents that your page was removed from the search results due to special algorithm and automatically appeared on search result if match to the keyword will appear automatically. You can submit your sitemap on the on the indexing section on the left side.

There is red color which states the possible error, if you have site don’t panic it is normal and might all sites have this type of possible.

The yandex webmaster tool can detect whether your template is mobile optimized or not or there are some portion of the template which not suitable for mobile, see the screen shot below.

You can detect wether your template is mobile friendly; try to look the check with green color. If one of them was had x mark with color red, does it mean that your template was not fully optimized for mobile.

On the links menu, we can detect wether if how many sites that connect on your site.

• Bing webmaster tool

Here is the whole content of the Bing webmaster tool. Below is our sitemap, on the middle is the site activity that represent the activity of the search engine on our site.

We can determine the craw errors and if there is error on our site. On the right side there is massage word which notify us whether there is something wrong on our site especially if this search engine saw that the webmaster violated the rules.

The webmaster tools from search engines are good for optimization and the tools that can communicate the webmasters and the search engine. 

Search engine employee will send a massage if your site was reviewed and found out that you used some dirty scheme to gain ranking to give you a warning.

All webmaster tools in every search engine are free to use. 

The webmaster tool was designed for webmasters to know the status of the site whether the site was attempted to hacked, monitor the links on the site, if there are errors on the page, if there are blocking resources which affects SEO and more.

There are many companies offer SEO services, some are cheap, some are expensive and we have no idea why they used their ability for others instead produce millions of articles for their own benefit.