What is the Bounce Rate in Website

Bounce Rate in Website

Bounce rate in website is not the bases or might the bases of the search engines especially the Google if the site has quality contents which the users’ decide whether it is quality or not. It is important for the webmasters to read and track everyday if the bounce rate of the website is high or low where the webmasters are the manager of those sites.

Seems a ball from the higher portion down to the lower portion and the ball touch the ground and does bounces and if the bounce rate of the website is very high, does not mean that site has poor quality contents due to the users

Sometimes only seeks a little phrase which can answer the question and the reason of searching information across the internet.

For example:

When the user of the search engine’s Google type on the search bar and clicked the word enter on the keyboard; after the users clicked, there was search result and clicked the rank number one site and only in the five seconds; the question of the users was answered and close the site and do no more searching.

So, the possible outcome when the users close immediately within 5 seconds may cause high bounce rate due to it just five seconds; we can conclude that site has poor quality content or carries not the information to the given keyword?

We can conclude not due to the user has the answer and the reason why the user close it within five seconds.

What if the bounce rate is very low? The one possible accurate interpretation why the site has low bounce rate is carries useful information and visitors like to click and stay on that page therefore that site has high quality content, highest quality content, has quality content.

Does not mean all sites which has low bounce rate carries useful information due to not all sites which have low bounce rates are sites which gives information from the users but eCommerce sites like Lazada, Amazon, Ebay and other online sites store.

It is logical to received low bounce rates the eCommerce sites due to the users love to shop online and stayed almost 20 minutes. But might there was high bounce rate to the online shop site especially if not yet trusted, not popular and has tendency to scam the users and the users might scare to do visit again and close that site within few seconds.

If you are the owner of the site or the manger or known as the webmaster of the site, you should report as soon as possible to the owner of the site regarding the bounce rate especially if high. The most intimidating bounce rate record on your Google Analytics is 90 and above. Does not mean if you received this report on your account your site is stupid. We can’t judge if the 90 and above records is bad.

Less than 90 but not less than 85 is fine and below 85 down to 80 is normal and 80 down to 70 is very good and below 70 is excellent and again does not mean if the sites receive 90 down to 85 is poor quality site but depends to the users’ experience and does not mean if the site has less than 70 bounce rate is excellent.

Content is the king of ranking and the user experience is the queen of ranking. 

These are the two important factors in ranking and should keep by webmasters to remain on the top on the search result.