Low Bounce Rate
Low bounce rate is the
manifestation that the site has excellent user experience but does not mean
even though the bounce rate is very low or just low if has great user
experience but depends to the user experience which only the search engines can
tell whether that site has poor user experience.
For example:
When the users stayed and read
the 3 thousand words of that site and stayed within 2 minutes and let us say 3
to 5 minutes and the bounce rate let us assume which only 10. See the bounce
rate is very low but even though the bounce rate is very low does not mean the
user experience is excellent as well.
Here is the reason why and
simple example why not all low bounce rates has excellent user experience.
Let us back with 3 thousand
words from the site and the readers read the whole article and the bounce rate
is very low. But, after the reading of the whole 3 thousand words, the readers
still not satisfied with the 3 thousand words and the query still on the mind.
Close the site and back with
the main content of the search engine where there were many results listed and
ranks each other. Scroll down and read the rest. So, is it the 3 thousand words
is sufficient and the low bounce rate to get user experience in this case?
Those three thousand words get
no user experience due to the user search another solution after landed on your
site but the big possibility the bounce rate of your site is low. See not all
low bounce rate can be consider as thin content but it depends to the article
which presented by the site.
If the bounce rate is high does
not mean has poor user experience, just reverse the situation above to know how
to tell if the site has poor user experience and only the search engines can
tell if your site has poor user experience.
The eCommerce site like Amazon,
Lazada, Ebay might has excellent user experience but conditional like the above
mentioned situation. If the user of Amazon is a loyal user and move not in
other online shopping sites then we can simply conclude that the user
experience is excellent and almost of the eCommerce sites has low bounce rate
except to the not trusted or unknown eCommerce site yet.
The question sometimes whether
what is user experience? The user experience might the compelling effect of the
site into user that the user is satisfied with the information presented but
this definition is only for the sites which givers of information other than
online shopping sites due to the intended visits of the user on the eCommerce
sites are the products and not the information which can solve the query of the
user by the search engines.
User experience in the sites
which gives information from the queries around the globe is important to
remain on the top as the important tool to use by webmasters in terms of search engine optimization.
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