High Bounce Rate
High bounce rate is the result
if the website has possibility of poor quality contents’ site and the users
might annoyed on the information that presented by the site. If the bounce rate
of your site is high; let us say, has record of 90 and above, it is normal if
the site got low bounce rate in the next days, only implies if for example this
day you got 80 but on the yesterday it was 90 or 92. It is good news and might
the other dislike your contents and might the other like your contents.
Don’t panic if the result is
90; just panic if constant but if not; just calm and do your work on the
schedule. High bounce rate is bad or not? It is bad if the user experience is
poor. You can tell or we can say that the user experience is poor if the high
bounce rate that you got was constant and you can see the average time on your
Google Analytics whether what is the average time of the users stayed on your
site.
We can measure the user
experience by bounce rate but does not mean if the site received high bounce
rate even constant has poor user experience. The most accurate that can tell if
your site has poor user experience are the search engines.
You will receive massage from
Google’s search engine that your site has thin content and does not mean if
thin content: the content is just small or not more than 300 words every
article but the user experience is poor and does not mean if not more than 300
words is not thin content.
Are you familiar with Wikipedia
free encyclopedia? That site has almost 6 millions post articles but received
penalty from search engine that the Wikipedia has thin content. You can see
that penalization on Moz.com. Run the site explorer to know the domain
authority and page authority of Wikipedia free encyclopedia and you can see
there that there was spam penalty imposed with Wikipedia free encyclopedia.
The one penalty was the thin
content and the large external link. Does not mean if the Wikipedia free
encyclopedia has penalty of thin content should worth for banning which need to
eliminate the site forever. Yes, there
were some articles which had thin contents but not all articles are thin
contents but useful especially in students who search information about the
topic in schools.
Even the thin content was
imposed but the Wikipedia still on the air which have millions visitors in a
single day. If your site has thin content or was mark as thin content does it
mean you are worth of elimination of website forever but needs to edit and
rewrite it to make it more informative that can solve the queries of the users
of the search engines.
Again for more comprehension
with this discussion; high bounce rate is not bad if the user experience is
good and the one who can tell that your user experience is poor are the search
engines.
No comments:
Post a Comment